In the last section we saw that logical arguments are invalid when the premises are not sufficient to guarantee the conclusion, and that even if an argument is valid it may be unsound if the premises are not true. There are other ways that a logical argument my by invalid or unsound. One of the more common ways this can occur is if the argument is a fallacy.
A fallacy is a type of argument that appears valid but uses a logical error to persuade or deceive. Fallacious arguments are especially common in advertising and politics, so it is important as informed citizens to recognize when we are being presented with a fallacious argument and to not be persuaded by it.
There are many logical fallacies, and some go by more than one name. Below we introduce a few of the more common fallacies that you will be asked to recognize by name, but there are many others.
A personal attack argument attacks the person making the argument while ignoring the argument itself. A personal attack is not the same as an insult. Rather, a personal attack claims that there is something wrong with the person or group in order to cast doubt on their character and discredit their argument.
This certainly isnβt very nice, but it is not a personal attack since a valid counterargument is made (βthey really are mammalsβ) along with a personal insult.
Here the argument uses the fact that Mr. Smith did not complete their college degree to discredit their ideas on education reform, so it is a personal attack.
This is an example of an appeal to ignorance since the fact that no one has been able to prove the picture of Bigfoot is false is being used as evidence that it is Bigfoot.
An appeal to authority argument attempts to use the authority of a person to prove a claim. An authority could be an expert such as a doctor or scholar, or someone who is admired like a celebrity or sports figure. While an authority can provide strength to an argument, problems can occur when the personβs opinion is not shared by other experts, or when the authority is irrelevant to the claim.
Here, an appeal to a doctorβs authority is used for the argument. This generally would provide strength to the argument, except that the opinion that eating a diet high in saturated fat runs counter to general medical opinion. More supporting evidence would be needed to justify this claim.
In this example there is an appeal to the authority of celebrities. While their experience does provide evidence, it provides no more than any other personβs experience would.
This person is saying their team won because they wore a red shirt. This type of superstition is quite common in sports even though we really know they are unrelated.
Sometimes there may be more than one fallacy that seems reasonable. Consider this argument: βEmma Watson says sheβs a feminist, but she posed for these racy pictures. Iβm a feminist and no self-respecting feminist would do that.β Could this be ad hominem, saying that Emma Watson has no self-respect? Could it be appealing to authority because the person making the argument claims to be a feminist? Could it be a false dilemma because the argument assumes that a woman is either a feminist or not, with no gray area in between?
We have described just six of the many types of logical fallacies. Once you learn to recognize these you will also likely become aware of many others. There are many lists of logical fallacies online.
John Bardeenβs work at the Advanced Institute for Physics has progressed so slowly that even his colleagues call him a plodder. Hence, it is prudent at present not to take seriously his current theory relating how strings constitute the smallest of subatomic particles.
You will tell the general manager that I made the right choice in dealing with that customer. After all, Iβm the shift manager, so my decisions are always right.
It was his fault, Officer. You can tell by the kind of car Iβm driving and by my clothes that I am a good citizen and would not lie. Look at the rattletrap he is driving and look at how he is dressed. You canβt believe anything a dirty, longhaired hippie like that might tell you. Search his car; he probably has pot in it.
Old man Brown claims that he saw a flying saucer in his farm, but he never got beyond the fourth grade in school and can hardly read or write. He is completely ignorant of what scientists have written on the subject, so his report cannot possibly be true.
There are a number of fallacies that were not discussed in this section. Do an internet search for the following fallacies. Provide both a definition and at least one example.